Final Cut of music video

People comments about video;

1) "I enjoyed it, and felt I could empathise with the characters, when they're happy it makes me feel happy."

2) "I liked the scrabble pieces and the connotations of friendship throughout."

3) "The link between lyrics and the visuals was very interesting."

Representation of British youth

Find another text that represents British youth in the same way 'This Is England', 'White Girl' and 'About A Girl' do- in a short paragraph explain the links.

Misfits is about a group of British youths who have committed crimes and are now doing community service. As in the previous three texts we studied in class the Misfits group has no help from adults, no parents are seen to be helping them and their probation worker treats them like scum. The group are also very impressionable just like Shaun from 'This Is England' and Leah from 'White Girl', however the Misfits are misguided by powers, for example in one episode the group is brainwashed by a girl which makes them all act be good, by living by the rules of the bible, forcing identities upon them, this links to 'White Girl' because Leah chooses to change her religion and her parents react as though she's been brainwashed, stopping her from choosing her identity. One of the main links between these texts is that youths are rebellious, each individual from all four texts goes against what their parents/ society wish. Leah and Shaun rebel against their parents to create their own identities and separate lives, whilst the Misfits and girl from 'About A Girl' surpass societies expectations by either breaking the law or shocking the boundaries of what's right and wrong.

Target audience

My Target Audience

My actors and Location

Actors

I chose my actors because they are both doing drama for a level, this means they won’t be camera shy and will be easily able to act a character. They also fit the stereotype of indie as they dress indie normally, because my music track is indie folk this will work well. I wish to show the girls as free spirits, Rosie Wynne and Georgia Steward both have very long hair and this will show their freedom and carelessness. The target audience of my video is young indie girls/women between 16-20 so my actors will appeal  to them because they are young girls and the audience can relate to them.

Location
My music video doesn't have a story line as such instead it includes lots of messages about freedom and discovery, Kamilla sings about finding her peace and the importance of staying free, I use lots of wide open spaces in my video to show the freedom. There is only one moment which is filmed inside, this is an over the shoulder shot of Rosie gazing through a window, this symbolizes her longing for freedom which she later achieves. The song is also about friendship which is why I chose to use two actors because they are best friends. I also have a montage of pairs of people holding hands in my video to show wide spread friendship.

Find Your Tribe

Find your tribe was created by crowd dna for channel 4. The information for find your tribe was found by gathering data from online forums, interviews with marketers, media, event promoters, ect, video and picture diaries and the young people themselves. The purpose of find your tribe was for channel 4 to gather information about the brands, media, lifestyle attitudes and habits that define the different social groups and what separates individuals. 

Indie-pop/ indie-rock

Indie pop is melodic, less noisy, and relatively angst-free, innocent lyrics, The birth of indie pop can be traced back to the post-punk explosion.

Artists;

Kate Nash,

Jason Mraz,

Colbie Cailat,

Lily Allen,

KT Tunstell,

Kamilla Lovett

I have chosen my artist because I think she would be a good artist to promote. Kamilla’s music is easy interpret and gives me imaginative ideas.

Jessie j who’s laughing now- music video analysis

The song who’s laughing now is about all the people who were nasty to Jessie when she was at school, but who now want to be her friend because she is famous and successful. The video exhibits this by being set in a school opening with an establishing shot of the school to show the audience where the video is set. A young Jessie lookalike play’s her as a child. The other school children who bully Jessie are dressed in pink, this links to the 1978 film grease, referencing the pink ladies who are a close group of girls, whom are not very open to new people in their ‘gang’. The young Jessie is dressed in boyish black clothes to symbolise her as a black sheep of the school, all the other children and staff are dressed in bright colours, this makes Jessie stand out as being different.

There is a strong link between lyrics and visuals in the video to ‘who’s laughing now’ this shows that Goodwin’s theory has been followed. They have also followed his theory using the notion of looking, the camera is from Jessie’s class mates point of views. When the music slows the images follow suit, especially when Jessie is surrounded my falling exam papers, this part is in slow motion because the music is at its slowest moment  

When the young Jessie goes on a rampage demolishing the school, she goes into the school theatre and destroys the stage, this indicates that she is breaking boundaries, something that Jessie J is seen to do in her career.  She also sings into a fake camera, this is a foreshadow of her future because we, as an audience. Already know she grows up to be a successful singer performing in front of the camera a lot.  

The lead singer Jessie J also plays all the adult characters in the music video, from her class teacher who falls asleep, to the dinner lady who sits chewing her gum unenthusiastically. Jessie portrays these characters so we see that they didn’t have much time for her when she was young. She also illustrates that they are still stuck being unhappy with their jobs whilst Jessie is very successful and happy.

This music video would be aimed at a target audience of teenagers/students/young bullied children and to a certain extent parents because it sends out and anti-bullying message. The video appeals to its audience because they can relate to the overall themes of it, also most people and teenagers have been bullied so they can sympathise with Jessie making her a more ‘down to earth’ and ‘real’ artist. Jessie’s fans and audience like her because of her wackiness and this video has a lot of weird images which attract and appeal to them, also because the video is representing a child’s dream/vision the bizarre ending fits with this because children often think up strange situations.