Question 1

In what ways does your media product use, develop or challenge forms and conventions of real media products?

My music video ‘Sweet Possibility’ by Kamilla Lovett follows typical conventions of other media products for example I have cut the images to the beat which is one of Goodwin’s theory’s; there is a relationship between music and visuals. I have also used fast and slow motion which is typical for the genre of my product I have used fast cuts between my scrabble pieces which read the lyrics again this links to Goodwin’s theory because he says that ‘there is a relationship between lyrics and visuals.’ . I have used a variety of different shot types and angles. However my music video challenges this by having unconventional locations which are fields and wide open spaces this is an intersexual reference to Colbie Cailat’s music video for Bubbly. These wide open spaces represent connotations of freedom.  My video links with hers also because there is theme of happiness and in both videos the main artist is female showing that female artists are becoming more common. My video is different from Colbie’s because it does not contain any performance which contrasts to Bubbly because it has the artist playing the guitar.

Another typical aspect of music videos that mine follows is the representation of youth, both my main actors are young females, and all the other people that make an appearance in my video are also young. I chose to keep to this convention because the main theme in my track is friendship which is a very important thing to youth and always has been. The theme of friendship is also wide spread across media productions and so by having the same theme in mine I have stuck to more conventions. Jason Mraz’s music video for ‘Im Yours’ also represents friendships and contains wide open spaces similar to mine however his locations are more aspirational.

 My print production also shares the theme of friendships. This appeals to the audience because they feel warmth to the artists and friendships make people happy. Friendships are common of nearly all people so it appeals to the majority.

I have chosen to have my print product DVD shape which contrasts the normal CD shape. I have chosen to do this because the audience of my artist and the buyers of the digi pack would be more interested in imagery and so the DVD would grab their attention and it would mean they’d get more for their money. My front panel is a summery image of the main artists face, this is similar to the front cover of many other artists CD’s for example Adele who is another female solo artist just like Kamilla Lovett. The font on Adele’s front image is very simple which is why I have chosen to keep mine simple as well; it doesn’t draw attention away from the image.