Question 3

 

What have you learned from your audience feedback?

For my audience feedback I gave out surveys to my class and other friends. I wanted to make sure I gave the survey to a variety of people with mixed music interests so that the feedback wouldn't be biased. A total of twelve people filled in the surveys.

The questions I asked were:

1. How much did you enjoy the music video? Rate from 1-5
   The majority of the people answered with a 4. this helped me with the general view of my video.
2. Was it easy to understand the narrative? Rate from 1-5
   10 out of the twelve people asked answered either 3 or 4 but one person answered 2. I didn't include much of a story line or narrative because I didn't feel it fitted with the song however it is clear from the audience feedback that it would have worked better if I had included a clearer narrative.
3. How do you rate the camera work and editing? Rate from 1-5
   Half the people rated it 4/5 and the other half rated it a 3. This was good feedback but told me that my camera work and editing was flawed and I could have improved bits.
4. How do you rate the standard of mise-en-scene? Rate from 1-5
   The main number circled for this was 4 with two people circled 5. I chose to include this question because I felt that my outside locations were a main part and wanted to see if the audience understood this and if it appealed to them. The feedback told me that the audience rated the general mise-en-scene fairly high.
5. Would you listen to it again? Yes No Maybe
   Half the males audience members answered no for this question but only one of the female's said no- this shows that my music video and the song is target mainly at a female audience.
6. Can you suggest anything that could improve the appeal?
   The audience answered with suggestions like; 'Variety of shots'. 'A stronger narrative'. 'more close up shots'. These are things that I know needed work and so my own thoughts were backed up through this question.
7. Was there any part of you found confusing or hard to understand?
   Every person who answered this question answered with a 'no' which although simple was helpful.
8. What was the best part of the production?
   Most people felt that the scrabble pieces were the best part of the production. I added these shots late in the editing process and wasn't sure with them so this answer gave me more confidence about using them and i've learnt that putting them in made my video stronger.
9. Rate the music video 1-10
   Three people rated it seven, six people rated it eight and the remaining three people rated it nine. I am happy with this feedback and its helped me to realise the strong and weak points of my music video.

Question 4

How did you use media technologies in the construction and research, planning and evaluation stages?

For my research and planning I used Youtube which helped me find other artists both similar and different it also could look at their conventions which helped me get ideas for my own media products. BlogSpot also helped me during the planning and research stages because it made storing and accessing my work simpler it also meant I could see others work and get feedback from teachers and other students. Having a blog made it easier to use multimedia products such as posting videos and photographs.

During the production of my music video I used digital camera’s I found these were easy to use and easy to transfer the captured video onto a computer. The cameras were also very portable and easy to use they came with tripods which made capturing from different angles and heights easy. I also used Premiere Elements when editing my music video. I found premiere again easy to use. It was also helpful to be able to save at different points of my editing so that if I’d made a mistake I didn’t have to start completely from scratch. Editing the transitions and effects also turned out to be simple as well-meaning I could get more out of premiere and improve my music video. Another type of software I used was Photoshop. I used this mainly for my print productions however I struggled with Photoshop and found it difficult to understand making my print productions less complex.

Question 2

How effective is the combination of your main product with ancillary texts?

The main link between my music video and my print productions is the theme of friendships, because in my video my two actors are portrayed as best friends and for my digipak panel 3 I have these same girls. I chose to have the girls holding hand and sitting close together to show their close friendship this links with my music video because they are holding hands at point in the video and also they sit and stand close together. This panel is also sunny natural lighting and a high angle because in my video one of the shots of the girls is high and my video is outside in the sun. Both media products also have very warm colours because again they are connoting summer. My video is set outside this creates connotations of freedom, my print production images are also taken outside because I wanted to carry on this theme. My panel 2 is of one of my actors jumping of a bench I have then added the lyrics of the song over the top of the image and doubled it and slightly changed each image, this again shows freedom and happiness and because of the lyrics over the top it links directly to my video and song. Another general theme from both my music video and print productions is the theme of happiness; I have created very optimistic and uplifting imagery for both.

Question 1

In what ways does your media product use, develop or challenge forms and conventions of real media products?

My music video ‘Sweet Possibility’ by Kamilla Lovett follows typical conventions of other media products for example I have cut the images to the beat which is one of Goodwin’s theory’s; there is a relationship between music and visuals. I have also used fast and slow motion which is typical for the genre of my product I have used fast cuts between my scrabble pieces which read the lyrics again this links to Goodwin’s theory because he says that ‘there is a relationship between lyrics and visuals.’ . I have used a variety of different shot types and angles. However my music video challenges this by having unconventional locations which are fields and wide open spaces this is an intersexual reference to Colbie Cailat’s music video for Bubbly. These wide open spaces represent connotations of freedom.  My video links with hers also because there is theme of happiness and in both videos the main artist is female showing that female artists are becoming more common. My video is different from Colbie’s because it does not contain any performance which contrasts to Bubbly because it has the artist playing the guitar.

Another typical aspect of music videos that mine follows is the representation of youth, both my main actors are young females, and all the other people that make an appearance in my video are also young. I chose to keep to this convention because the main theme in my track is friendship which is a very important thing to youth and always has been. The theme of friendship is also wide spread across media productions and so by having the same theme in mine I have stuck to more conventions. Jason Mraz’s music video for ‘Im Yours’ also represents friendships and contains wide open spaces similar to mine however his locations are more aspirational.

 My print production also shares the theme of friendships. This appeals to the audience because they feel warmth to the artists and friendships make people happy. Friendships are common of nearly all people so it appeals to the majority.

I have chosen to have my print product DVD shape which contrasts the normal CD shape. I have chosen to do this because the audience of my artist and the buyers of the digi pack would be more interested in imagery and so the DVD would grab their attention and it would mean they’d get more for their money. My front panel is a summery image of the main artists face, this is similar to the front cover of many other artists CD’s for example Adele who is another female solo artist just like Kamilla Lovett. The font on Adele’s front image is very simple which is why I have chosen to keep mine simple as well; it doesn’t draw attention away from the image.

Panel 4

Panel Two

Panel three

 

 Across the atrists that have influenced my artist and my music video there is a running theme of their album covers, which is close ups of the atists faces. I plan on following this pattern with my print production and to have the front cover of my album a close up image.

 

Final Cut of music video

People comments about video;

1) "I enjoyed it, and felt I could empathise with the characters, when they're happy it makes me feel happy."

2) "I liked the scrabble pieces and the connotations of friendship throughout."

3) "The link between lyrics and the visuals was very interesting."